The Business Side of Search

About the speaker

Rand Fishkin

SparkToro

- SparkToro

Rand is Co-founder of SparkToro

Show Notes

  • 00:45
    Turning down clients not aligned with business values.
    The discussion highlights the importance of choosing clients that align with the company's core values, even if it means turning down potential business.
  • 03:10
    The impact of passion and belief in one's business endeavors.
    It is emphasized that having a strong belief in what you are doing and being passionate about it can lead to positive outcomes and potentially attract more suitable clients or partners.
  • 05:25
    Exploring alternative paths and the value of unique business routes.
    The conversation explores how non-traditional paths in business can be beneficial and motivating for others in the industry, showing that there isn't just one way to success.
  • 07:40
    The long term benefits of making value based business decisions.
    Discussing how making decisions based on business ethics and values can indirectly lead to benefits such as referrals and a stronger reputation in the long run.

Quotes

  • "Work should be profitable, but it should also be fulfilling. You know, you gotta have a good reason to be passionate and excited about getting up in the morning." - Rand Fishkin

  • "I do a lot of work because I like it and I think it will have a positive impact, not necessarily on our bottom line or revenue, but on the world." - Rand Fishkin

  • "The only advice I have for venture-backed founders and startup CEOs and stuff is that you do not have to remain unprofitable and chase growth at all costs. You can decide to be profitable, cut your expenses commensurately, and be on a sustainable growth path for a long time period." - Rand Fishkin

  • "For SparkToro, I sent 42, 43 emails and got 35 yes responses. Didn't even have to send a second round." - Rand Fishkin

  • “We are funded in a very unique way, a way that we actually designed with our attorney, which is: we raised 1.3 million from 35 angel investors who put in between $10,000 and $100,000 each.” Rand Fishkin

About the speaker

Rand Fishkin

SparkToro

- SparkToro

Rand is Co-founder of SparkToro

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